The new season, considered.
Fewer, better pieces made to be worn for years.
New arrivals
View allClassic Cotton Tee
₹799.00Yoga Mat Pro 6mm
₹3,499.00Everyday Backpack 20L
₹3,999.00Canvas Sneakers
₹1,999.00Made slowly, in Tiruppur
Every garment is cut and finished in a single workshop we have worked with since day one. Natural fibres, no plastic packaging, repairs for life.
Everyday essentials
View allClassic Cotton Tee
₹799.00Leather Bifold Wallet
₹1,499.00Slim Denim Jeans
₹2,999.00Organic Darjeeling Green Tea
From₹449.00Loved by our customers
★★★★★
“The linen shirt is the best thing in my wardrobe. Softer with every wash.”
★★★★★
“Fast delivery, beautiful packaging and the fit guide was spot on.”
★★★★★
“Returned one size and the exchange was effortless.”
From the journal
View allInside the Tiruppur workshop
Meet the team that makes every tee.
How to care for linen
Keep your linen soft for years.
Welcome to the Demo Co journal
What we are building and why.
Join the list
Early access to drops and 10% off your first order.